Fingerprint your new home

Alderley Edge based property development company Huntsmere, well known for their high end properties in the area, has just launched Fingerprint - a new concept in property development which caters for high net worth individuals in the area.

With Fingerprint, Huntsmere are offering to design and build a home around an owner’s exact requirements and specification - Huntsmere will even source the plot or purchasers can select one from a selection of plots already identified and purchased by the company. With this in mind Huntsmere are currently buying prime plots of land in the area.

Signalling a confidence in the area’s property market, the launch of Fingerprint follows a particularly successful period for Huntsmere. Commenting, Chris Oakes said: “In the final quarter of last year, with the ‘credit crunch’ in full swing, we secured property deals worth £15 million. That was for three high-end private commission properties in Alderley Edge and Prestbury and the sale of Westfield, a stunning townhouse conversion in the centre of Alderley Edge which recently picked up a What House award in the Best Luxury Home category.”

It was the three private commission projects that inspired Chris to launch the Fingerprint concept. Up until the beginning of 2009, Huntsmere had built speculatively and their most recent spec build house, Ravenswood, is currently on the market in Prestbury for £3.75m. But Ravenswood is probably the last speculative property of this size and scale that Huntsmere will build for some time. For the next few years Chris intends to focus on smaller scale (4000 square feet) speculative properties and his ‘Fingerprint’ properties.

Fingerprint is all about working with clients, from inception, to develop truly bespoke homes, specifically tailored and finished to a particular client’s brief. Chris says: “With ‘Fingerprint’ our objective is to create stunning homes which are as unique to the client as the prints on their fingers. We have found that beyond a certain price bracket, let’s say £3 million, there is very little property available and what is out there is unlikely to meet the requirements of the buyer. The solution is to provide a service from sourcing a plot, managing its acquisition and planning, through to handling all aspects of the construction, right through to finishes and furnishings.

“We have already developed a reputation for quality, attention to detail and ‘thinking outside the box’. Nothing that we do is standard and we have demonstrated this in all of our developments to date.”

Huntsmere is currently developing three such bespoke properties for clients in Alderley Edge and Prestbury with an end value of around £13 million. All are large, highly evolved properties, packed with technology and the eco-friendly systems which have become something of a trademark for Huntsmere. “The attributes depend on the client, but we’ve incorporated infinity pools, saunas and steam rooms, monsoon showers, mother of pearl panelling, designer lighting, bespoke fireplaces, cinemas, whole house music, highly sophisticated security systems and countless other features. We travel to all of the key international trade shows each year, with the aim of finding unique materials that are not available elsewhere.”

A benefit for Huntsmere of the current downturn is that no-one is buying land for speculative building, “But we are,” says Chris “it’s a great time to secure a favourable deal and pick up some really special plots and that’s exactly what we are doing.”

Chris has just signed deals to buy two plots of land on which he plans to build homes in the future. “I’m really excited,” says Chris. “We have just agreed to buy what I consider to be one of the very best plots in the area. It’s on Oak Road in Mottram-St-Andrew. We’ll be going for planning for a significant property for this one with an end value in the region of £5.5 million. The second plot is in an elevated position in Alderley Edge – it has spectacular views. I’m also chasing another two pieces of land in Alderley so our pipeline of development opportunities is looking very healthy.”